Connecting GSK’s global HQ to every UK mobile network
After two decades in west London, global biopharma company GSK returned to central London in 2024 where it can trace its origins back to the Plough Court Pharmacy from 1715.
30k+
calls on Omni Network in 1 month
World-leading mobile connectivity for a world-leading biopharma company
After two decades in west London, global biopharma company GSK returned to central London in 2024 where it can trace its origins back to the Plough Court Pharmacy from 1715.
The new headquarters are the base for the global leadership team, as well as teams supporting research and development, the supply chain, commercial operations, corporate functions and ViiV Healthcare.
To ensure the 3,000 members of staff plus all visitors would have assured mobile connectivity from all the network operators, they selected Freshwave’s Omni Network. We worked closely with GSK’s team to deliver our small cell solution throughout the building and we also provide an ongoing managed service.
Project type
220k sq ft
Around 220,000 sq ft connected via Omni Network
30,000+
30,000+ calls made or received on Omni Network in one month
5TB+
5TB of data downloaded in one month. Equal to watching Netflix for more than two months nonstop
From signal to synergy: Enabling collaboration at GSK
GSK wanted their HQ at New Oxford Street to be a place of collaboration and innovation; the site incorporates many smart building technologies to facilitate this. Understanding how mobile connectivity contributes to collaboration, they chose Omni Network for its ability to deliver all operators in a sleek, sustainable solution. The new development won the “Best Smart Building” award at the Inavation Awards (2025) and the BCO Innovation Award (2025) for its focus on employee health, wellness, and sustainability.
A flexible commercial approach
The new building was delivered in three phases, with GSK staff moving in at different times while work continued on other floors.
Omni Network’s scalable technology meant that we only needed to make floors live as people moved in. And our flexible commercial model means that we only start charging for service when it’s live, so our customers don’t need to pay for connectivity before they need it.
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Indoor small cells
An indoor small cell is a low power cellular coverage box that boosts mobile service for people in a carefully defined area inside. They’re similar in size and shape to a Wi-Fi access point.
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