Our people

Our people are a diverse group of telecoms leaders and subject matter experts with a unique understanding of connectivity infrastructure as-a-service.

“People are intrigued by our collaborative commercial models, and that we work with all of the mobile operators. It’s possible because we deliver what we promise.”

Simon Frumkin

Details

PositionChief Executive Officer

Emailsimon.frumkin@freshwavegroup.com

Joined2020

BioSimon has more than 20 years’ experience working in leadership positions at UK mobile operators including EE, Orange and T-Mobile. Most recently, he was managing director of EE’s Emergency Services Network Division, delivering a new critical communications network to 300,000 frontline first responders. He also served as Non-Executive Chairman at Mobile Broadband Network Ltd (MBNL), a network joint venture between EE and Three.

“I’ve been building the right relationships for this for a long time; it’s refreshing to be bringing genuinely different and collaborative commercial models to the many digital infrastructure challenges the industry faces.”

Sharon Olive

Details

PositionChief Commercial Officer

Emailsharon.olive@freshwavegroup.com

Joined2020

BioBeginning her career as an engineer, Sharon is a high performing senior manager with 25 years’ experience in the telecommunications sector. The majority of her career has been spent in customer and partner-facing roles. Sharon leads the company’s relationships with the mobile network operators and oversees Freshwave’s sales team, while working closely with other members of the board to create and execute long-term business strategies.

“I’m committed to helping ambitious businesses scale successfully: strong financial foundations are key to sustained growth. At Freshwave, financial rigour and engineering excellence go hand in hand with innovation – it’s incredibly rewarding to be part of a collaborative team driven by a clear vision to support our partners and deliver long-term value across the connectivity ecosystem.”

Mark Jackson

Details

PositionChief Financial Officer

Emailmark.jackson@freshwavegroup.com

Joined2025

BioMark has over 20 years’ experience in financial and operational leadership across the fintech, education, professional services, financial services and construction sectors. He has held CFO and Director-level roles at a number of PE and VC-backed businesses globally. His experience includes managing international operations and leading multiple acquisitions.

“Freshwave is one of the most innovative companies I’ve ever worked in. Which is a very exciting, on-going challenge for comms and marketing. The European telecoms industry is in an interesting moment of change and opportunity, one where savvy businesses can have a big, meaningful impact.”

Rachel Phillips

Details

PositionChief Strategy and Marketing Officer

Emailrachel.phillips@freshwavegroup.com

Joined2020

BioA B2B brand expert for over ten years, Rachel started in public relations and broadened to marketing as businesses’ digital communication needs grew. Focused on creating long-term communications content, she has helped major corporations broaden their reputations. She’s also worked with a variety of start-ups to increase their brand and marketing presence in order to attract investment. She’s now focused on all things, strategy, marketing and comms related at Freshwave.

“Freshwave excels at building relationships to the benefit of their customers. I’m proud to be part of such a collaborative organisation which plays an important role in the telecoms ecosystem.”

Tom Bennett

Details

PositionChief Technology Officer

Emailtom.bennett@freshwavegroup.com

Joined2021

BioTom is a highly regarded technology leader, having held director-level positions across the telecoms industry in BT, EE and T-Mobile. He combines a deep technical understanding with a collaborative approach. Tom led BT’s negotiations with the other mobile network operators and the government on the Shared Rural Network and was previously an Executive Director on the board of MBNL.

“Connectivity is only powerful when it’s consistent, resilient and built with purpose. At Freshwave we’re raising that standard across every project, creating systems people can depend on and delivering performance that genuinely makes a difference.”

Lisa Neale

Details

PositionChief Operating Officer

Emaillisa.neale@freshwavegroup.com

Joined2026

BioLisa brings over fifteen years’ experience leading large operational teams, improving performance and delivering organisational change. She’s a collaborative leader who creates clarity, empowers teams and builds cultures that enable high quality service. Her focus on operational discipline and continuous improvement underpins her record of achieving reliable, resilient outcomes. At Freshwave, Lisa leads operational strategy and performance, ensuring teams are aligned and equipped to deliver dependable connectivity for customers across all environments.

“All my experience embraced disruptive collaboration: meaningful change, but always with an eye on how to bring as many as possible along for the ride.”

Graham Payne

Details

PositionExecutive Chairman

Emailgraham.payne@freshwavegroup.com

Joined2020

BioAn advisor to global mobile connectivity groups including the Small Cell Forum and techUK. Graham previously provided executive level support to Vodafone on the Beacon project with Telefonica and Cornerstone. He was the former key negotiator and then Managing Director of Mobile Network Broadband Ltd, and the Planning and Deployment Director of T-Mobile. Graham co-founded the first company in the UK legally able to provide indoor mobile connectivity from all four operators using small cells. He is now a Senior Advisor to global investment firm DigitalBridge, Freshwave’s private equity backer.

“From healthcare to transport, connectivity is the backbone of public services, and at Freshwave we’re redefining how it’s delivered. By working with mobile network operators and our public sector partners, we provide resilient and assured connectivity built for real-world needs, unlocking transformational benefits for citizens and public sector staff both now and in the future.”

Nicola Mortali

Details

PositionSales Director, Public Sector

Emailnicola.mortali@freshwavegroup.com

Joined2025

BioNicola is a commercial leader with over 20 years’ public sector experience, most notably within healthcare in partnership with the private sector, including a leading mobile network operator. She has a strong track record in strategic sales, marketing and procurement, delivering complex solutions that improve outcomes, enhance services, and create growth opportunities. At Freshwave, Nicola is focused on building relationships across NHS, blue light, transport, education and government to enable stronger, more efficient connectivity for public services.

“The telecoms sector is constantly evolving and I’m proud that Freshwave continue to set the pace when it comes to innovation in the industry. From being the first to offer connectivity to all four mobile operators via in-building small cells, to our award-winning work in mobile private networks, we never stand still. Working with our customers to help them benefit from assured connectivity for their business needs is a great feeling.”

Brendan Hourihane

Details

PositionSenior Director Enterprise and Real Estate

Emailbrendan.hourihane@freshwavegroup.com

Joined2020

BioBrendan has decades of telecoms operations and sales experience and knows the industry inside out, having been involved in connecting over a thousand buildings.